Plans
The four customer plans, what changes between tiers, the two metering models, monthly versus annual billing, and how a downgrade behaves.
Four customer plans: Free, Starter, Pro, and Business. Each is billed monthly or annually, with annual discounted against monthly.
This page describes the plan structure. For the current prices, allowances, and limits, see the pricing page or your dashboard's billing page — those read from one live catalogue, so they are always the numbers actually enforced.
What a plan controls
| Limit | Effect when you reach it |
|---|---|
| Active chatbots | You cannot activate another. See Bulk actions. |
| Knowledge sources | You cannot add another. Disabled sources do not count. |
| Team members | You cannot invite another. |
| Upload size | A larger file is rejected with FILE_TOO_LARGE. See Upload files. |
| Branding removal | Whether the "Powered by" badge can be hidden. See Appearance. |
| Voice minutes | A soft monthly cap on some plans. See Voice. |
Two metering models
The plans do not all meter usage the same way:
- Free runs on a flat monthly message quota.
- Paid plans run on AI credits: each paid invoice grants that plan's credit allowance, and usage draws it down. Annual is a prepay — you pay for the year, but the same monthly allowance lands on each monthly anniversary rather than the whole year up front.
Credits are the spend gate on paid plans. See Credits and top-ups.
Unspent plan credit does not carry over. Each renewal first forfeits whatever is left of the previous month's plan credit — it shows on the ledger as Expired unused credits — and then grants the new month. Only purchased top-up packs survive a renewal.
Changing plan
Your first paid plan starts from Stripe Checkout; after that, plan changes and cancellation go through the customer portal. Both open in a new tab. A signed webhook keeps your plan and credit grants in step, so the dashboard reflects the change without you refreshing anything.
When a change takes effect:
- Upgrade — right away. You pay the prorated difference for the rest of the current period, your renewal date stays the same, and the new plan's limits and monthly credits apply immediately.
- Downgrade — at your next renewal. You keep the current plan until then; the billing page shows the pending change, for example "Changes to Starter on 14 Oct 2026". Picking a plan again in the portal replaces or cancels it.
- Monthly to annual — use Switch to annual on the billing page. A fresh 12-month year starts today; the dialog shows the approximate amount due (the annual price minus the unused part of your month; the final figure is on the invoice).
- Annual to monthly — through the portal. Moving to a higher plan applies right away; otherwise the change is scheduled for the end of your paid year.
What a downgrade does
A downgrade takes effect at your next renewal. From then, running above the lower plan's limits does not delete anything:
- Chatbots over the new limit are deactivated automatically, newest first, so your longest-running chatbots keep serving. Upgrading again reactivates them, oldest-deactivated first. A bot you switched off by hand is never reactivated for you.
- Knowledge sources over the limit stay in place; you cannot add more until you are back under the limit. Disabling sources is the quick way down — see Reindexing and freshness.
There are no refunds — the Free plan is the trial. A cancelled subscription runs to the end of the period you already paid for.
Where to go next
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